Happy Thursday, writer friends!
I’ve spent the entire week recording videos for Wordling Plus (14 down, 7 to go), so I’m feeling all talked out today.
I’ve also been mapping out the content marketing strategy for The Wordling’s website, which has been incredibly fun. It’s something I do routinely for my freelance clients and, at this point, I’ve helped several large companies bring millions in traffic to their websites through both strategy and content. I figured it was time to use everything I know in my own business.
My goal for the first year of The Wordling was to get to a point where we had an incredibly solid newsletter. I published every day at the beginning, and I’m really glad I did, because it showed me incredibly quickly what you were responding to, what you wanted more of, and which things you didn’t care for at all.
For the second year, my goal has been to get all our products and automations in place. I’m continuing to update all our courses and sales pages, re-record old videos, provide transcripts for everything, add bonuses, update the 100+ articles on the website, and refresh all the freebies (dozens of them) and make them available for download. There’s a decade’s worth of content and every time I feel like I’m getting close to being finished, a whole other area I’d forgotten about pops up.
I realized, however, that the only way I’ll stay motivated and inspired to get through it is to be creating new work even as I update the old. This is something I see frequently with my students as well. We’ll continue to resubmit old pitches, books, or projects (which is great), but at the expense of creating new work. I think it’s important to keep working on the old until it’s at a point where you’re satisfied with it, but there’s also something to be said about injecting your work with fresh energy and ideas. It’s the only way to stave off stagnation.
I’m taking my own advice and working on new stuff, both for the business, as well as in my writing and publishing career. Hence the content strategy I’ve been working on this week.
It’s been incredibly fun. And because I’m my own client, it got approved instantly! Gotta say, I love that.
Cheers,
Natasha