Hi friends, In March last year, at the beginning of the pandemic, just as lockdowns were about to announced in both countries, I was trying to leave India with my British husband and son before my UK visa expired and I got indefinitely separated from them.  We managed to find a place to live one […]

Hi friends, Almost five months ago, I declared in this newsletter that I was going to put my entire focus on books and let the chips fall where they may. I knew where my future was and I knew I needed to shift my focus in the present in order to make that happen.  A […]

Hi friends,  One of the things about audience and platform building no one talks about is the mindset that authors come to this with.  We all want numbers, but not all of us actually care about the people behind those numbers. It’s why so many authors do the “you follow me and I’ll follow you” […]

Hi friends, True story: Last month, I coached a writer who had zero trouble telling me exactly who her book was for, how she might reach those readers, and what they could expect from her.  But when it came to her proposal?  The marketing section? The promotion pages?  The About The Author, in which she […]