Hi friends, I woke up to a full and noisy household today—Sam’s started a new job and has been on back-to-back calls all morning; Jude, my 9 year old, has been playing Roblox with friends (quite loudly, I might add); our dog, who we share with another family, is back for a while; and our […]

Hey everyone, Let’s talk numbers for a minute, shall we? A bestselling author who I adore has 241.2k followers on Twitter. The engagement on their last four tweets has been: 47 likes, 197 likes, 16 likes, and 1.5k likes (on a story about Afghanistan).  This is not someone who writes political books, though, so there’s […]

Hi friends, It’s said the definition of insanity is doing the same thing over and over again and expecting a different result. That’s what most audience building efforts look like.  Writers waste countless hours posting to social media. Their hustle, assuming they get any results at all, leads to random followers who promptly unfollow when […]

Hi friends, I believe that if you’re not excited about communicating with your readers, you’re doing it wrong.  I believe audience building should feel good.And be fun.And bring sales, with ease. I believe in reaching my readers directly, not through greedy corporate entities. I believe we can grow incredibly vibrant, diverse, and engaged communities, and […]