Happy Thursday, writer friends!
When I’m working with coaching clients, especially those who’re looking to reinvent their careers or their businesses, one of my favorite exercises is something I like to call “Burning it to the Ground.”
That is, if you had to start over, knowing what you now know, given the experiences you’ve had, and with the wisdom and understanding you’ve gained, which parts of your business would you keep? What would you get rid of? And which parts would you improve?
I did my own version of this exercise late last year. I hadn’t launched any of my programs in almost a year, and a new program in almost two. I knew I was falling out of love with my business, but not the business as a whole—just certain parts of it.
The coaching, I love. Creating products? Totally. Launching them? Sign me up! But multiple websites with content haphazardly thrown together? Nah. Hustling every month and starting from scratch? Not my vibe. The inconsistency of income? Not available for it.
I did what I advise my clients to do, though I did a more ruthless version. I stripped it all down and then started picking up each and every bit of it, right down to individual blog posts. Then, much like Marie Kondo, I asked myself whether it gave me joy.
I’m still in the process of doing this, and it will be a while before I’m finished with the whole thing (I have 16 courses, 300+ blog posts, and hundreds of videos to look through).
However, last week I was looking at the coaching side of things and I realized that while I love working 1:1 with writers, the back and forth about programs and pricing doesn’t feel particularly fun or aligned.
So, I set aside a day and made this page. If you’re interested in coaching with me, these are now the only three available options. Pricing and details are already on the page and I’ve got a few available slots, so let me know if you’re interested.
I’ve been a full-time freelancer and creative entrepreneur for over 20 years and if there’s one thing I could make new writers and entrepreneurs understand, it would be this:
You don’t have to do things the way everyone else is doing them, the way it’s always been done. Go within, figure out what’s right for you, and do THAT. This is true for everything—whether that’s finding freelance clients or signing with agents, or selling products and services.
Your unique approach to business is not a challenge you have to overcome. It is the opportunity through which you stand out and make your mark.
Do it the way it feels good. Because that is the only way it will work.
Cheers,
Natasha