Hi friends,
I’ve about to schedule a call with my London agent this week to talk about, you guessed it, audience building.
A lot of the feedback we’re receiving from publishers on the memoir I’m co-writing, is about marketing. More specifically, while my co-author has a huge audience, that audience is mostly outside of the US and the UK.
Which are, of course, the primary territories where we’re trying to sell the book.
So my agent and I are brainstorming ways to show interest and attention from these audiences and—this is crucial—quickly. We don’t have the years, or even months, to show the viability of this book in this market. We have, at most, two to three weeks, since the book is already on submission. We need to find high-touch, high-impact ways that we know will work.
I’ve sent through a few ideas that I’m incredibly excited about. And I’m hoping that our chat will start to unravel many more.
Here’s the thing: If I’d bought into the idea that audience building takes years, if I hadn’t personally experienced exponential growth in a short amount of time, if I hadn’t seen many entrepreneur friends go from zero to six-and-seven-figure businesses in less than a year or two, I would have been really stressed out right now.
Instead, I’m excited.
I see this challenge as an opportunity to learn more quick-fire strategies that I can take forward into my own business and audience building efforts.
Most of my writer friends believe in the long road, the marathon-not-a-sprint approach.
Most of my entrepreneur friends believe in the hard, fast, going-all-in approach.
I’m personally just interested in the highest result for the lowest amount of effort, regardless of the approach.
I have a few go-to strategies for achieving this result.
And I shared the most effective one in this week’s live workshop on how I took my email list from 3,500 subscribers to 10,000+ in less than two weeks.
Get the replay (plus other trainings + workshops) here.
Cheers,
Natasha